Well it can be a tie, as they both can make your eyes pop for different reasons.
A matte eyeshadow is a classic favorite that is very versatile and is always suitable, so there is little wonder why it is a staple in so many makeup bags. But suitable does not mean boring; matte shadows come in a wide array of colors and shades that you can dress up or down according to the occasion!
On the other hand shimmer eyeshadows are perfect for making a statement, a night out, or for those days when you’re feeling extra sparkly! Don’t be intimidated by the sparkles, shimmer shades come in all sorts of colors and levels of brightness that caters to all personality types and how you’re feeling!
So make your choice or better still arm your makeup bag with both types of eyeshadows and apply according to your mood!
Eye shape

To make small eyes look bigger, don’t outline the contour of your eye with a dark colour. Apply shimmery base eyeshadow on the entire mobile lid. Highlight with a light iridescent shade under the eyebrow and in the inside corner and contour of the eye to define its outer corner. Instead of dark eyeshadow along the lashes, use eyeliner along and beyond the upper lash line to elongate your eyes. Use eyeliner on the lower lid for a festive look.

For protruding eyes, matte eyeshadow is preferable to iridescent as a base and contouring colour. In the crease, blend contouring colour halfway down to the lashes, visibly shrinking the size of the mobile lid. Curling your lashes may be the best remedy to reduce bulginess.

Mature eyes look best with a light base eyeshadow all over the eyelid, and a soft highlighter under the eyebrow. Lift your eyes by applying colour strictly above your upper eyelid, keeping the sides and lower lid free of base eyeshadow. Use brown or grey mascara instead of black.

For Asian eyes, don’t attempt to draw a line above your natural crease with a dark colour. Instead, try to create the illusion of eyelids by applying bright shimmery eyeshadow on and above the crease. It should occupy about one third of the space between your lashes and your eyebrows. Be aware that this technique works well only if your eyelids aren’t saggy.

Large wide-set eyes look beautiful as they are; smaller ones need some work. Draw your shading line in the crease, close to the inner corner, but don’t deliberately try to make your eyes appear closer by applying dark eyeshadow near your nose. Apply eyeshadow within the border defined by the eye shape, and don’t whiten your inner corners.
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